Free Website AI Audit · 43 factorsIs your website ready for AI?
See whether ChatGPT, Gemini, Claude and Perplexity can reach, read and trust your site. Get a score out of 100, a score for every factor and the fixes worth the most points.
1 free audit a day, no sign-up. PDF download with a free account.
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Why it matters
AI can only recommend what it can read. Most sites block it by accident.
Each one from 0 to 100, with what we found and how to fix it.
GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, Bingbot and more.
From crawler access and schema to content, trust and off-site signals.
Shareable link, and a PDF with a free account.
What we check
The factors behind AI visibility
43 factors in 8 categories, each scored from 0 to 100. Categories are weighted by how much they decide whether AI can find, trust and quote you. Pick one to explore.
AI crawler access
Whether AI assistants are allowed and able to fetch your pages.
- AI crawlers allowed in robots.txtIf robots.txt blocks an AI crawler, that assistant can’t read or cite your page.
- Not blocked by a firewall or bot protectionFirewalls can block AI crawlers even when robots.txt says yes.
- Page can be indexed and quotedMeta robots and X-Robots-Tag directives decide whether text can be shown in answers.
- XML sitemapSitemaps help crawlers (including Bing, which feeds ChatGPT and Copilot) find all your pages quickly.
- llms.txt fileA plain-text guide to your site written for AI tools.
Answer-ready content
How easy your page is to quote as an answer.
- One clear H1 headingThe H1 is the strongest single clue to what the page answers.
- Sections with descriptive headingsClear sections let AI lift one self-contained passage as an answer.
- Question-style headingsPeople ask AI questions; headings that match those questions get matched to them.
- Short, direct paragraphsAssistants quote short, self-contained passages.
- Lists and tablesLists and tables turn into clean, quotable answers.
- Specific facts and numbersSpecific, checkable facts make a page worth citing.
- Enough content to answer fromThin pages give AI too little to work with.
- Easy to readPlain, simple sentences are easier to summarise accurately.
- Image descriptions (alt text)AI can’t see most images; alt text tells it what they show.
Structured data
Schema.org markup that states facts about you in a machine-readable way.
- Structured data (JSON-LD)Structured data states facts (name, prices, authors, answers) in a form machines read without guessing.
- Organization schemaThis is how AI connects your website to the entity "your brand".
- WebSite schemaTells crawlers the official name of the site.
- Page-type schemaPage-type schema gives assistants exact facts like prices, ratings and publish dates.
- FAQ schemaQuestion-and-answer pairs map directly onto the questions people ask AI.
Brand and entity clarity
How clearly the page says who you are and what you do.
- Title tagThe title is often the label AI uses for your page.
- Meta descriptionA plain summary of the page that assistants often reuse.
- Open Graph tagsOpen Graph tags give a consistent name, summary and image wherever the page is shared or previewed.
- Consistent brand nameIf your name varies, AI may treat mentions of you as different things.
- About page linkedAbout pages are where AI looks for who is behind a brand.
- Contact detailsReal contact details are a basic trust and identity signal.
Trust and authority
Signals AI uses to decide whether a source is reliable.
- Secure (HTTPS)Insecure pages are treated as less trustworthy.
- Named author or expertAI favours content with clear, credible authorship.
- Shows when it was updatedAssistants prefer current information and use dates to judge it.
- Cites outside sourcesCiting sources makes your own claims more believable.
- Privacy policy and termsBasic legitimacy signals for a business website.
- Reviews and social proofAI recommendations lean on evidence that real customers are happy.
Off-site signals
What the wider web says about you: knowledge bases, profiles and reviews.
- Known to Wikidata and WikipediaWikidata and Wikipedia are core sources AI models use to learn which entities exist.
- Official social profiles linkedProfiles confirm the brand is real and active, and give AI more places that mention you.
- Review and listing sites linkedAI assistants often cite review platforms and directories when recommending brands.
- Profiles tied to your brand (sameAs)sameAs tells AI that these profiles are all the same entity as your website.
Readable without JavaScript
AI crawlers mostly read raw HTML and do not run JavaScript.
- Main text is in the HTMLIf the text only appears after JavaScript runs, AI crawlers see an empty page.
- Crawlable linksCrawlers follow plain links to find the rest of your site.
Technical health
Basics that let crawlers fetch and understand the page reliably.
- Loads without errors or long redirectsErrors and redirect chains waste crawler visits.
- Fast server responseLive AI fetches have short time limits.
- Canonical URLTells crawlers which version of a page to treat as the original.
- Language declaredHelps assistants answer in the right language and region.
- Mobile-friendlySearch engines index the mobile version of pages.
- Reasonable page sizeCrawlers may stop reading very large pages.
Ready is not the same as recommended
The audit shows whether your website lets AI in and gives it what it needs. Whether ChatGPT, Gemini and Claude actually name you when buyers ask depends on more than your site. Check what they really say about your brand, free.
See if AI recommends your brandWebsite AI audit FAQ
What is a website AI audit?
It checks whether your website is set up to be found, understood and quoted by AI assistants such as ChatGPT, Gemini, Claude, Perplexity and Microsoft Copilot. Where a classic SEO audit looks at ranking in Google's blue links, this audit looks at the factors behind AI answers: crawler access, structured data, answer-ready content, entity clarity, trust and off-site signals.
How is the score worked out?
We measure more than 40 factors on your page, its robots.txt, sitemap and llms.txt, and public knowledge bases. Each factor gets a score from 0 to 100. Factors are grouped into 8 categories, and each category has a weight based on how much it affects AI visibility: crawler access 22%, answer-ready content 20%, structured data 15%, brand clarity, trust and off-site signals 10% each, readability without JavaScript 8% and technical health 5%. The overall score is the weighted average.
Is it free?
Yes. You can run 1 audit a day without an account, and a free account gives you 5 a day. Paid plans include more: Starter 25 a day, Pro 50 and Agency 100. Viewing the report is always free; downloading it as a PDF needs a free account.
Does a high score mean AI will recommend me?
No score can promise that. The audit shows whether your site removes the obstacles and gives AI the signals it needs. Whether ChatGPT, Gemini and Claude actually mention you also depends on your reputation across the web. To see what they really say about your brand, run a free AI visibility check.
Which page should I audit?
Start with your home page, then audit your most important pages: pricing, top product or service pages and your best blog posts. Each audit checks one page plus your site-wide files.
Should I block AI crawlers?
Blocking "answer" crawlers such as OAI-SearchBot, Claude-SearchBot, PerplexityBot and Bingbot stops those assistants from reading and citing your pages when people ask questions. Blocking "training" crawlers such as GPTBot, ClaudeBot and Google-Extended is a business choice; the audit counts it less heavily.
Is my data stored?
We save the audit result so you can share the link and see your history. We only read public pages, the same way a search engine does.