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Guides, honest tool comparisons and what we learn from thousands of ChatGPT, Gemini and Claude answers. New post every day.
Latest · Guides · 7 min readWhy ChatGPT Recommends Your Competitor Instead of YouChatGPT named a competitor when you asked about your own category? Here are the eight usual reasons, how to tell which one applies, and what to fix first.Read the post
AI SEO · 5 minGEO vs SEO: What Actually Changes, and What Doesn'tIs GEO just SEO with a new name? An honest look at what's the same, what's genuinely different, and how to split your time between the two in 2026.Read →
Guides · 5 minHow to Track Brand Mentions in ChatGPT, Gemini and ClaudeFour ways to track how AI assistants mention your brand, from free manual checks to automated tools, with the cost, effort and accuracy of each.Read →
Research · 5 minHow to Explain an AI Overviews Traffic Drop to ClientsTraffic down but rankings steady? How to show a client that AI Overviews are taking clicks, with the data to pull, a simple script and what to report instead.Read →
Technical · 5 min"A Customer Found Us Through ChatGPT": How to Measure AI ReferralsHow to see visits from ChatGPT, Gemini, Claude and Perplexity in Google Analytics 4, why much of it hides in Direct, and a simple way to ask customers.Read →
Technical · 5 minWhat Is llms.txt, and Does Your Website Need One?llms.txt explained: what the file is, who proposed it, what Google and AI companies actually say about it, and whether it's worth 20 minutes of your time.Read →
Guides · 5 minAI Share of Voice: How to Measure Your Brand in AI AnswersHow to measure share of voice in ChatGPT, Gemini and Claude answers: the metrics that hold up, how many runs you need, and a worked example.Read →
Research · 4 minBrand Mentions vs Backlinks: What Moves AI VisibilityWhy brand mentions correlate more strongly with AI visibility than backlinks, what the data shows, and how to earn mentions on the pages AI reads.Read →
Technical · 4 minSchema Markup for AI Search: What It Does and What It Doesn'tDoes structured data help ChatGPT, Gemini and AI Overviews understand your site? What Google and Microsoft say, which schema types matter, and common mistakes.Read →
Guides · 4 minHow to Show Up in Google AI Overviews, Without Special TricksWhat Google says it takes to appear in AI Overviews and AI Mode, how AI summaries change clicks, and the practical steps that make your pages easy to cite.Read →
Comparisons · 7 minBest AI SEO Audit and AI Visibility Tools in 2026: Peec AI vs Surfer vs Profound and MoreHonest comparison of the best AI SEO tools: Peec AI, Surfer AI Tracker, Profound, Otterly, Semrush, Ahrefs and GrowMarketingPro. Prices, engines and fit.Read →
Content · 5 minAI Content vs Human Content: Does AI Writing Still Rank in 2026?Google doesn't penalise AI content, it penalises unhelpful content. Why human-edited writing still wins in search and AI answers, and a workflow using both.Read →
Guides · 5 minHow to Get Your Brand Recommended by ChatGPT, Gemini and ClaudeA 7-step guide to getting your brand recommended by ChatGPT, Gemini and Claude: crawler access, buyer questions, cited sources, content and tracking.Read →
Guides · 4 minrobots.txt for AI Crawlers: The 2026 Guide to GPTBot, ClaudeBot, PerplexityBot and MoreWhich AI crawlers to allow or block in robots.txt: GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and more, with copy-paste templates.Read →
Content · 4 minHow to Write Content That ChatGPT, Gemini and Claude Actually QuoteHow to write pages ChatGPT, Gemini and Claude quote: answer-first passages, question headings, specific facts, tables and FAQs, with examples and a template.Read →
AI SEO · 8 minAI SEO Audit vs SEO Audit: What Your Old Audit Misses in 2026An AI SEO audit checks if ChatGPT, Gemini, Claude and Perplexity can reach, read and quote your site. Here's what a normal SEO audit misses, and how to fix it.Read →
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